About

Sport is a mirror of society - but it also inspires and shapes it.
Its audiences keep evolving, following the pulse of a fast-changing world.

Understanding these evolutions is essential to staying relevant for sport & lifestyle-driven brands and agencies.
Extra-Pass helps them understand their audiences with sharpness, granularity, reactivity, and authenticity - built on observable truths.
A radar to capture signals. A compass to turn them into actions.
Like that extra pass - at the right moment, in the right place - that creates the best opportunity to score.