The Runner's spectrum
Nike, 2024
A reflection and analysis around the idea that beyond the definition of different runner "segments", there is mainly a runner "lifecycle" which they go through across their journey, with different products, retail, events, and brands implications.
The Future of 10k Races in Paris
Adidas 10k case study, 2025
An exploratory outlook on a booming and saturated market of 10k events:
- Tipping point around gender equality.
- Participation trends and capacity thresholds.
- "Festival of Running" ideation.
- Tipping point around gender equality.
- Participation trends and capacity thresholds.
- "Festival of Running" ideation.
Trends in the premium streetwear footwear Market (Paris/London)
🤫, 2025
Preliminary research to enhance on the ground qualitative project through:
- Competitive benchmarking and consumer segments analysis.
- Distinctive Brand strategies identification.
- Spheres of influence deep dives.
- Competitive benchmarking and consumer segments analysis.
- Distinctive Brand strategies identification.
- Spheres of influence deep dives.
Leading/Emerging topics in Ultra-Trail events
UTMB by Hoka case study, 2025
Identifying what drives conversations across the fast growing discipline, with a clear hierarchy and specific click-downs:
- The data science revolution.
- Weather as the ultimate equalizer.
- Rise & Fall of champions.
- Environmental stewardship under pressure.
- The competitive landscape of nutrition brands.
- The data science revolution.
- Weather as the ultimate equalizer.
- Rise & Fall of champions.
- Environmental stewardship under pressure.
- The competitive landscape of nutrition brands.
